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Work

Selected case studies. Real before, real after.

A retainer practice doesn't really work in "projects," but the way most clients start is with one. The pages here document those starting projects in detail: what shape the business was in, what got rebuilt, and what the new floor looks like.

Case study · 2026

Matthew Bailey Counseling: from a flat Wix page to a real digital practice.

Took an unindexed Wix placeholder and rebuilt it as a fast Astro site on Cloudflare with proper schema.org, split specialty pages, a Pages Functions contact backend, full local SEO, a Google Business Profile overhaul, and a year of GBP posts queued. Real before, real after, real story.

Astro · Cloudflare SEO + AEO GBP overhaul Brand & copy
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Case study · 2026

Rhett Edwards Counseling: from a site no one could find to a searchable practice.

His old Squarespace site barely surfaced in search and rented him software by the month. Rebuilt as a fast Astro site on Cloudflare with proper schema.org, dedicated pages for LENS neurofeedback, Brainspotting, and TEFA funding, local SEO targeting Spring–Klein and northwest Houston, and a contact backend, folding the monthly software rent into one retainer.

Astro · Cloudflare Local SEO + AEO Schema.org Brand & copy
Visit the live site ↗
Case study · 2026

Luann Riley: from a sprawling blog to a focused author-and-speaker platform.

Years of personal blogging on a dated Squarespace site, reframed and rebuilt as a clean author-and-speaker platform: her book, her speaking, a contact backend, and years of old posts curated down into a newsletter archive that keeps her search traffic, all on a fast Astro site on Cloudflare.

Astro · Cloudflare Repositioning Content migration Brand & copy
Visit the live site ↗

More case studies coming as in-flight engagements ship. A metal-building business in Texas and a first-responder personal-training practice in Bryan, TX are next in the queue.

Working together

Want a rebuild like Matthew's? Let's talk.

I work on monthly retainer with small businesses that want one accessible person handling their tech instead of a parade of agencies and freelancers. First conversations are free and there's no expectation on the other end.