My dad is a Licensed Professional Counselor. His old Wix site was three words on a black screen, told Google he worked in Spring, Texas (he doesn't), and was invisible to search. I rebuilt it from scratch — site, content, search visibility, the whole thing.
Recreations of all four pages, exactly as they were the day I audited the site. Switch tabs to flip pages; hover an amber pin to see what was broken.
Licensed Professional Counselor in Colorado Springs
Online or in-person
Licensed in Colorado and Texas
I care about your mental health! I am passionate about helping others heal from past hurts, find freedom in areas of struggle, grow in confidence, and thrive in life and relationships. Whether you want to pursue healing and freedom from past wounds or need tools to help you navigate the waters of stress, anxiety, trauma, grief, depression, or parenting, I can help.
I am fully trained in EMDR, which is a powerful tool for working with trauma. I have worked in inpatient and outpatient mental health facilities as well as a number of private practices. I love being able to come alongside people from all walks of life to help them heal and grow into the unique and wonderful individuals they were made to be.
I am a licensed professional counselor with almost 30 years of experience in Christian ministry. I have been married for 25 years. We have five children, two daughter-in-laws, and one cute grandson :)
Sessions are $150 and last about 55 minutes for online or in-person. Now Check out EMDR through this video... https://www.youtube.com/watch?v=Pkfln-ZtWeY&feature=youtu.be
• Tap or hover the pins •
One string in Wix's settings, unchanged for years. Every Google result, every link preview — all of them ended on the wrong state.
Matthew Bailey, LPC, is a male counselor in Spring, Texas.
“…a male counselor in Spring, Texas.” Spring, TX is
roughly 900 miles from Matthew's actual office in Colorado Springs. That string
hadn't been updated since the Wix site first launched.
The site looked fine in the Wix editor. It wasn't. Here's what was wrong, in plain language.
That's the line Google shows under every search result. It had been wrong for years.
An empty page wrapped in scaffolding. Google reads that as “nothing here.”
No EMDR page, no trauma page, no Christian counseling page. Just a homepage that said “Matthew Bailey LPC” and not much else.
Clients will absolutely paste clinical details into a counselor's contact form. This one was unencrypted and didn't say so.
Same photo as the homepage. No hours, no insurance info, no “I respond within 24 hours” — just a big decorative photo.
Just the address. No hours, no phone, no “what to expect.”
No social preview image, so every shared link on Facebook, LinkedIn, or iMessage rendered as a broken card.
Which is why all of the above had been broken for so long. Small fixes felt like chores, so they didn't happen.
Directional snapshot taken from the DOM of both sites on the day of cutover.
| Signal | Before (Wix) | After (Astro) |
|---|---|---|
| Meta description | "…in Spring, Texas" | Per-page, Colorado Springs + specialties |
| Social preview image | None | Custom card on every page |
| Body text on home | ~40 words | ~450 words, structured |
| Specialty pages | 0 | 5 (EMDR · Christian · Trauma · Teens · Anxiety/Depression) |
| Contact form | 4 fields, no spam protection | Real form with confidentiality notice + spam protection |
| Page weight (homepage) | ~366 KB | ~11 KB |
| Annual hosting cost | ~$200–400 | ~$10 (domain only) |
The right shape for a one-counselor practice: fast, cheap, easy to edit. Most of the work was deciding what to put on it.
Built with Astro, served from Cloudflare. Loads instantly, costs almost nothing to run.
Phone, address, fees, insurance — all stored once, used everywhere. Change them in one place.
EMDR, Christian counseling, trauma, teens, anxiety — each with its own page so Google can rank each one separately.
The markup that tells Google “this is a healthcare provider, not a hardware store.”
A real form. Confidentiality notice, spam protection, insurance and telehealth info above it.
A summary file written for AI tools (ChatGPT, Claude, Perplexity) so they cite the practice correctly.
Description rewritten from 19 characters to 489. Seven services added. Photos and categories cleaned up.
Fixed his Psychology Today phone (it was pointing to a dead number), confirmed Headway, queued the rest of the directories.
Same business, same counselor, same phone number. Everything else has been redrawn.
matthewbaileycounseling.comI work with small businesses and solo practitioners who want one accessible person handling their web presence — instead of a parade of agencies and freelancers.
ezrajacksonbailey.com has the full picture. Or just say hi directly.
[email protected] →